LDN UTD partners with the Mayor of London and Samsung KX to promote health and wellbeing.

• LDN UTD, Mayor of London and Samsung KX partner on event to showcase health and wellbeing in gaming and esports.
• Live on Twitch, the stream will feature educational and inspirational content featuring talent including Connor Ball, Sunpi, Chelcee Grimes, Jords and LDN UTD grassroots creators.
• Fans will be given the chance to attend Samsung KX on 13th November to watch and be a part of the gaming action.

London, 2nd November 2021; The Mayor of London is again teaming up with London-based social action esports organisation, LDN UTD, and technology pioneer Samsung KX to promote health and wellbeing across the UK, via grassroots gaming.

LDN UTD will be hosting a FIFA 22 and F1 community stream on November 13th at the 20,000-square-foot brand showcase Samsung KX in King’s Cross, London.

Gaming fans are invited to attend All Access Gaming, by registering at the Samsung KX website. At the event gamers will have access to LDN UTD talent, expert health and wellbeing advice and meet special guests. Samsung KX host Chelcee Grimes, the Vamps’ Connor Ball, hip hop/R&B artist Jords, and gaming creators Ria Bish, Sunpi, ItsHaber, Itani, and Kirbz will all be in attendance, alongside LDN UTD’s creators including Merl and Gillytho. More guests will be announced in due course.

For those unable to attend, the event will be broadcast live on LDN UTD’s Twitch page, with viewers able to interactively participate, and win prizes courtesy of Green Man Gaming and Noble Chairs.

CEO of LDN UTD Oliver Weingarten says: 

“This event will showcase both the beneficial aspects of mental and physical activity in esports, and the role tech can play in supporting this. I can think of no better partners than the Mayor of London, Samsung KX and the inspirational talent who’ll be attending, to help us get this crucial message out.”

Connor Ball says, 

“It is fantastic to be involved in LDN UTD’s event that is combining health and wellbeing with my passion for gaming. I’m excited to attend Samsung KX and showcase my skills, as well as talk about my personal journey.”

Ashrita Seshadri, Head of Marketing, Samsung KX says:

“We’re really excited to be supporting All Access Gaming in partnership with LDN UTD and the Mayor of London at Samsung KX. As a hub for innovation, we showcase how to use technology as a force for good and we’re proud to bring together a gaming community of like-minded people to showcase and educate the benefits of health and wellbeing within esports. This is another one of our great skill-sharing events to help Londoners and beyond improve their skills and nurture their passions.”

About Samsung KX

Samsung KX is a 20,000 sq. ft experience space located in the heart of London’s Coal Drops Yard. This hub of innovation brings together culture, community and cutting-edge technology in a dynamic environment alongside local partners. Samsung KX represents the future of retail, designed to give guests the ultimate immersive brand experience where they can discover, be inspired and learn through a range of stimulating events, workshops and performances in both physical and virtual formats. What’s more, guests are rewarded with every purchase thanks to the unique KXtras programme as well as Click & Collect, the first of the brand’s UK retail spaces to offer the service on selected devices. For further information visit:  www.samsung.com/uk/kx

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at https://news.samsung.com/uk/