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LONDON, 1st April 2021
● LDN UTD and Matchroom have created a partnership uniting esports
with traditional sports events and athletes.
● Matchroom is the world’s largest supplier of sports programming, which
includes the Professional Darts Corporation, and Matchroom Boxing
which boasts a stable of boxers including Anthony Joshua, Canelo
Arvalexz and Katie Taylor.
● LDN UTD is the esports org that unites professional esports and
grassroots gaming with healthy lifestyle and social issues.
● “First Stage” of partnership is to begin with focus on Professional Darts
Corporation and thereafter Matchroom Boxing athletes with a regular
“Matchroom Monday” content series.
LDN UTD and Matchroom have today announced a content partnership
utilizing LDN UTD’s esports rosters and Matchroom’s event athletes.
LDN UTD – the esports org that uses gaming and esports to promote a healthy lifestyle
and address social issues, and Matchroom – the renowned supplier of sports
programming over the last four decades – have today announced a content
partnership to merge the world of esports with competitive sport.
Entertainment content appearing on Matchroom and LDN UTD social channels will
firstly feature athletes from the Professional Darts Corporation alongside players
from LDN UTD’s rosters of FIFA, League of Legends, Valorant and Fortnite. In
addition, Matchroom’s athletes will appear in LDN UTD campaigns addressing
inclusion, diversity, and wellness.
The content series entitled “Matchroom Mondays” will commence later this month
and feature engaging content across various esports titles, with varying themes to
complement the esports players and athletes. Opportunities will also be provided for
the community to engage and participate directly throughout the series.
Matthew Porter, Director of Matchroom said, “Esports is the fastest-growing
consumer industry, and has only become more prominent during the pandemic. It
, therefore, made sense to align with an esports organization that wants to grow a
community by promoting a healthy lifestyle and social issues. We’re looking forward
to showcasing our athletes in a different environment and engaging the community”.
Oliver Weingarten, CEO of LDN UTD, said “The trajectory of esports might not be
the obvious direction for Matchroom, but as a sports entertainment business, they’ve
recognized the growth of esports, its demographic, and potential to continue to bring
new fans to their sports. At LDN UTD, we believe in collaboration and look forward to
working with Matchroom on creating some original content to entertain the
Adam Ryan, LDN UTD’s FIFA Pro said, “I am excited for Matchroom Mondays. It is
no secret that during lockdown in between my FIFA practice, I have been throwing
darts and getting the odd 180. I’m looking forward to competing against the PDC
players at FIFA and honing my darts skills at the same time.”