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Bloomsbury Football x LDN UTD: 2 Can Play That Game
In 2000, at the inaugural Laureus World Sports Awards, the late great Nelson Mandela declared famously that “sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does. It speaks to youth in a language they understand. Sport can create hope where once there was only despair. It is more powerful than governments in breaking down racial barriers. It laughs in the face of all types of discrimination.”
Two decades on not only are Mandela’s words truer than ever – but ‘sport’ has a new golden boy.
Esports. One of the fastest-growing industries in the world.
That’s why LDN UTD are hugely excited to announce our partnership with Bloomsbury Football.
Bloomsbury Football Foundation uses the power of football to improve the lives of young people in London.
They offer sustainable programs that support active lifestyles, promote positive impacts and pursue full potentials.
Charlie Hyman, Founder and CEO of Bloomsbury Football expressed: “we’re excited to partner with LDN UTD, who share the vision of creating healthy lifestyles and tackling social issues amongst young people through (e)sport. We see this as a fantastic opportunity to continue to engage young people through new avenues, while continuing to use sport as a tool to overcome barriers to participation. 2 of the biggest sports in the world: football and gaming, has seen the charity using the power of football to improve the lives of young people and the esports organisation using gaming as a platform for something greater, link up in the capital. We can’t wait to embark on our journey together, continuing to collectively use the power of sport, to “change the world”.
Oliver Weingarten, Founder and CEO of LDN UTD said, “With our strong ethos around healthy lifestyle, and previously linking participation in sport with gaming, the partnership with Bloomsbury Football is a natural extension of continuing to showcase our values, and use esports as an educative tool”.